JUDU
Designing the Micromobility Module for JUDU's Unified Mobility App
As part of my Bachelor's thesis, I partnered with JUDU (Vilnius Public Transport) to research, define, and design the entire micro-mobility module for their new application, creating core feature from its initial concept.
Overview
Client:
VšĮ "JUDU" (Vilnius Public Transport)
The Challenge:
My main goal was to define and design the entire micro-mobility module for the new JUDU app. While other teams were working on the parking and public transport modules, my task was to conceptualize and design a complete, user-friendly experience for scooter, bike, and other micro-mobility users in Vilnius.
My Roles:
Product design
UI/UX design
User research
Prototyping
Research & Strategy: Building a Foundation on Insights
Before designing, I conducted in-depth research to understand the market and user psychology. I analyzed successful apps like Strava and Trafi to identify effective patterns in navigation and feature sets. My research also covered key UX laws (like Hick's Law and the Zeigarnik effect) and current design trends to ensure the final product would be both intuitive and modern. This research revealed a key user concern: a desire for safety and clarity in a crowded urban environment. This insight became the guiding principle for all my design decisions.
The Design Process: Keeping it Simple, Safe, and Clear
The main priority for the UI/UX design was to address the user's need for safety and simplicity.
Map & Interface: I designed a clean map that showed only what was necessary for the journey. For the night mode, I made a strategic decision to hide non-essential points of interest like museums. This helps riders concentrate on their route without distractions, directly addressing the safety concerns discovered during research.
A Solid Foundation: To ensure consistency with the other modules being developed, I built a simple yet scalable design system in Figma. I established clear rules for colors, text sizes, and spacing, which not only made my work faster but also gave the developers a clear guide to follow.
A Unique Feel: To give the micromobility section its own character within the larger app, I created a custom set of icons and a functional extension for the JUDU logo. This helped to build a distinct visual identity for the feature while staying true to the main brand.
Client:
VšĮ "JUDU" (Vilnius Public Transport)
The Challenge:
My main goal was to define and design the entire micro-mobility module for the new JUDU app. While other teams were working on the parking and public transport modules, my task was to conceptualize and design a complete, user-friendly experience for scooter, bike, and other micro-mobility users in Vilnius.
My Roles:
Product design
UI/UX design
User research
Prototyping
Bringing it to Life: A Clickable Prototype
The final step was to make the design feel real and test its usability. To achieve that I built a complete, high-fidelity prototype in Figma. During the final presentation, people could scan a QR code and try out the new feature on their own phones. This was a great way to get immediate, real-world feedback on how the design worked and felt in hand.
Final Thoughts & What I Learned
Working with a tight deadline taught me a lot about managing my time and focusing on what's most important. While the final prototype was well-received, this project reinforced the crucial importance of testing user flows early and often. A key lesson was that even on fast-moving projects, taking time to test with real people can make the final product much better.
Next
Monto
To conceptualize and design a new, unreleased feature for the JUDU app, ensuring a seamless user experience while maintaining consistency with the established brand identity.
Let's start a conversation.
I'm currently available for ambitious projects and strategic partnerships. If you have a challenge in mind, I'd love to hear about it.
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